[Student Project]
Web experience & brand for a fashion show celebrating culture and creative expression. 
[Fall 2025]
[Creative Code, Brand]
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Lunar Gala is an annual student-run fashion show celebrating artistry and design. Each aspect of the show is bespoke, from the lines themselves, to brand design, dance, sound design, and more. The show was originally inspired by the Lunar New Year tradition of wearing new clothes, and over thirty years, has evolved into the largest fashion event in Pittsburgh, as a unique platform to display avant garde fashion.

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Each year, Lunar Gala creates an experience around a theme. The 2026 theme was Fable. Fables are the stories and lessons that we carry, pass down, retell and reimagine. LG: Fable is an anthology of the fantastical worlds that color our identities, stepping through imaginations, and memories across people, times, and space.

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In Lunar Gala, my main role was leading a team of designers and developers to create the website for the show. Through this process, I translated the core motif of the brand into a system that would create a functional yet visually inspiring website.  With the show website, the aim is to balance a visual experience that brings viewers a glimpse of the show while passing along logistical information relating to tickets, events, and lines. ‍

Team: Cheyu Tu, Cody Lejang, Lily Qin, Yelim Kim, Jean Chen, Brendon Lin, Jason Aseidu, Bill Guo
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Act structure

The show follows a four act structure. Follow, Wander, Trace, Discern, guiding us through the conflict between our roots and our futures. Each line within it’s respective act is a perspective into how it feels to learn and grow. 

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Core Brand Motif

Complex window patterns frame the gaze and create visual balance across the space. 

In the gardens of Suzhou, China, windows are not simply a structure to allow fresh air and light in. They serve as frames that cut out pieces of a garden, bringing a viewer into the world of the craftsman that placed it there. This is the core motif the brand relies on. The base shape serves as a module that can create freestanding compositions or frames with images. 

Website Highlights

Through the landing page, viewers see a glimpse of each act.

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Additional pages communicate information while reflecting the brand system. 

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Individual line page
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People
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Lines
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About