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student project
An identity that sparks mathematical delight and curiosity for mathematicians and families alike.
brand identity
motion design
custom type
Experimenting with geometric shapes to create tessellations and show 2D shapes in a new perspective.

MoMath, the National Museum of Mathematics, is an award-winning museum that highlights the role of mathematics in illuminating the patterns and structures all around us. Its dynamic exhibits, galleries, and programs are designed to stimulate inquiry, spark curiosity, and reveal the wonders of mathematics. The Museum’s innovative exhibits aims to engage visitors of every age, from 1 to 100.

This brand refresh aims to highlight the fun in mathematics through the most tangible and flexible mathematical concept – shapes.  The geometric logo can be dissected into modules and reapplied in different iconography, patterning, and more.
timeline
7 weeks
my team
Garrett Lee
Weaving the Fibonacci Sequence into type proportions.
The main typeface utilizes custom type with crossbars and proportions that follow the golden ratio.