Carnegie Mellon Racing is an engineering team where students dedicate thousands of hours to building race cars to compete with. In 2025, they were revealing two race cars developed over the course of a year – an autonomous race car and an electric vehicle.

As a team aiming for the forefront of electric vehicle race technology, the brand identity for this launch alters Carnegie Mellon Racing’s existing logo into a new system that reflects the team’s culture surrounding excellence in innovation.