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Hello! I’m Serena Cai, a creative designer building physical and digital experiences.
[design + human computer interaction @ carnegie mellon university]
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coursework
A multi-media experience highlighting prolific Chinese designer Nod Young's work and life.
editorial
motion design
print design
Visual
Visual
client work
Re-inventing investment portfolios to develop beginner-friendly educational investing experiences for young adults.
Product UX
Mobile UI design
Product
Product
CLIENT WORK
Generating hype and team pride in a racing team.
Graphic Design
Visual
Visual
Case study
Streamlining trip planning for inexperienced travelers.
User Research
UI Design
Product
Product
client work
Identity for a car launch event hosted by a team constantly pushing technological boundaries.
Brand Identity
Visual
Visual
Internship
Branding for a playful yet innovative institutional conference.
Brand Identity
Graphic Design
Visual
Visual